(This article originally appears in BroadbandSearch)
Shopping has been a fundamental activity since the early days of civilization. However, from ancient times until not all that long ago-say the last 100 years or so-the most significant changes to take place in the retail world had to do with the products available to is. The creation of the internet changed how we shop. We went from being able to access only those things made or grown in our immediate area to be able to buy things made in all corners of the globe. However, despite the massive growth in the number of products available to us, the act of shopping in 1900 was fundamentally the same as it was in 1600, 800, and 500 BC. People went to a nearby market to see what was in stock, they did their research at the market, and then they decided if they wanted to buy the product or not. Once they’d made their decision, and the exchange was made between the buyer and seller.
Today, we still do the same thing, but thanks to the internet, a large portion of the buying process can take place in the comfort of our own homes. It can even occur while we’re on-the-go thanks to mobile browsing and smartphones. This has led to a shopping revolution, and we’re just at the beginning of it. below we’ve outlined all the different ways the internet has changed the way we shop.
Online Shopping in 2019
Before getting into the specifics of how the internet has changed the way we shop, consider the statistics about online shopping as of 2019:
Contstant Ad Exposure
For most of us, the buying process begins when we make our minds that we would like to make a purchase. We jump over the mental hurdle that comes with spending our money (something that is much easier for some than others) and we start to pursue the object more actively.
However, what we don’t realize is that the buying process- at least the one that goes on in our brains- has started long before we’ve made the conscious decision to go out and buy something. You may ask how is this possible? One word: advertising.
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