Mercedes-Benz announced they will shift their focus entirely to new electric vehicles in 2025 and will be prepared to sell electric only beginning in 2030. They join an increasing list of competitors such as General Motors and Renault that have declared their intention to quickly ditch internal combustion engines in favor of battery-powered vehicles with no tailpipe emissions.
Of course, they do not really have much of a choice. The European Union announced sweeping emissions reduction standards by 2030 requiring average emissions of new cars to come down by 55% from 2030 and 100% from 2035 compared to 2021 levels. As a result, all new cars registered as of 2035 will be zero-emission. To ensure that drivers can charge or fuel their vehicles at a reliable network across Europe, the revised Alternative Fuels Infrastructure Regulation will require Member States to expand charging capacity in line with zero-emission car sales, and to install charging and fueling points at regular intervals on major highways.
Mercedes also announced that they will take tighter control of battery production and open new factories around the globe, including in the United States.
Mercedes is known as a premier luxury auto brand, but parent company Daimler is one of the largest manufacturers of commercial vehicles in the world. They produce one of the most popular heavy-duty trucks in North America, the Freightliner Cascadia. Ramping up focus on battery production and eliminating the internal combustion engine by Daimler represents a game changer in the commercial vehicle space. Trucking companies must begin planning for electrification and alternative fuels now because the timeline is moving quickly. Small business should check out the Evrinda platform. EVrinda is an aggregation platform that brings qualified customers, innovative financiers, utilities, and third-party vehicle and charger providers to develop and implement customized business models to accelerate fleet electrification.
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