Branding your business is something that’s beneficial in many ways. Whether that’s at conference events or in front of your company’s building, showcasing your brand is highly important.
With that in mind, when it comes to any business vehicle, they can be an excellent opportunity for free marketing. Other than the initial investments you make on branding the vehicle itself, this vehicle will then take to the roads and be advertising your business constantly.
Here are all of the tips for branding your business vehicles for free marketing this year.
Add on relevant contact details to all sides of the vehicle
Contact details are important because when it comes to the vehicle itself, it’s going to be viewed from all angles on the road. From the left side, the right, from behind, and in front, every surface of the vehicle – perhaps excluding the roof surface – is beneficial to the brand.
Think about what contact details you want to add to the vehicle. Of course, an email and phone number are a must-have. Ensure you’ve got the right details and that these details are perhaps going to be the company’s details for the long term.
Stick to one mobile number that you never change or use a landline if that’s something the business still has.
Make use of bumper stickers
Bumper stickers are a great way to get creative with branding and it’s often a successful way of getting someone’s attention without being too distracting. Easy bumper sticker printing is simple enough to find and create for your business.
Try to consider relatable stickers or create custom ones that suit what your brand is trying to promote or say within its marketing messaging.
Look at buying a roof sign for extra height and promotion
Roof signs are great for adding to the top of your vehicle, not only for promotion but for extra height. If you have a fairly small vehicle, then it may have trouble sticking out from all the other vehicles on the road. At least from afar, a roof sign will be able to advertise the business too. It’s even better if it’s brightly colored to help drag the attention of passersby.
Feature your business vehicles on your social media
While your business vehicles are great for branding, you should also showcase your incredible branded vehicles on your social media feeds. This is useful to help people recognize the look and appearance of your vehicles as they’re driving about in the local area and beyond.
Not only that but it’s also something you should have listed on the contact details on the vehicle itself. Social media handles are easy to put on and don’t take up too much space.
Keep your branding simple and not overcrowded
Talking of space – don’t overcrowd the vehicle’s branding too much. By overcrowding it, it’s going to be a bit of an eye vomit for those driving past it. They won’t have anything to focus on in that short time that they’re driving past. Keep the branding simple and concise.
Of course, always be mindful of local regulations, but hopefully, with these tips, you’ll be able to make use of your business vehicles for branding.
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