Luxury automaker Jaguar’s fleet will consist only of electric cars beginning in 2025 as parent company Jaguar Land Rover dives into the emission-free vehicle market. The company also plans to largely electrify the Land Rover SUV brand over the next decade. Some of the company’s ambitions goals moving forward are:
- A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact.
- Start of journey to become a net zero carbon business by 2039.
- Reimagination of Jaguar as an all-electric luxury brand from 2025.
- In the next five years, Land Rover will welcome six pure electric variants.
- All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024.
- Clean-hydrogen fuel-cell power being developed in preparation for future demand.
- Global manufacturing and assembly footprint to be retained, rightsized, repurposed, and reorganized.
- Collaborations and knowledge-sharing with industry leaders, from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data, and software development leadership.
- On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume.
The Jaguar Land Rover announcement comes weeks after General Motors (GM), the largest US automaker, will set a goal to have all its new cars, SUVS and light pickup trucks with zero tailpipe emissions by 2035. GM also plans to become carbon neutral by 2040. GM will be investing $27 billion in electric and autonomous vehicles over the next five years. Jaguar will be investing around $3.5 billion.
The hydrogen investment by Jaguar is interesting. Though neither GM not Jaguar are discussing manufacturing heavy-duty commercial vehicles (but if the Hummer could be electric, box trucks shouldn’t be a challenge for them), hydrogen makes a lot of sense for heavy-duty trucks. Fuel types aside, the success and adoption of alternate fuel commercial vehicles will rest in the various incentives available to small and mid-sized fleets.
Fleets looking to upgrade in New York City, that service the industrial zones, should look at the NYC Clean Trucks Program. Fleets interested in learning about available electric programs and opportunities should listen to our conversation with Empire Clean Cities Executive Director Joy Gardner.
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